Alala is a women-led, women-run luxury athleisure brand. Alala partnered with minisocial to create UGC videos with TikTok creators.

## creators

### 50

## cumulative following

### 542k

## fully licensed assets

### 50+

## earned media value

### $6,291

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### about

Alala is a women-led, women-run luxury athleisure brand

### the challenge

With the start of the new year comes a boom in the health and fitness categories, Alala worked with minisocial to partner with TikTok micro influencer creators to create lifestyle videos showcasing how they style their Alala activewear

### our solution

minisocial partnered Alala with 25 TikTok micro influencer creators to produce UGC videos featuring their latest products.