Alala is a women-led, women-run luxury athleisure brand based in New York. Alala partnered with minisocial to promote their product lineup and generate UGC (user generated content) for use across all marketing channels.

## creators

### 50

## cumulative following

### 640k

## fully licensed assets

### 75+

## earned media value

### $21,614

### about

Alala is a women-led, women-run luxury athleisure brand

### the challenge

With loads of studio content, Alala wanted to mix up their creative and source high-quality UGC to showcase their products in real life context. Alala leverages user generated content on their organic social presence and beyond.

### our solution

By activating a campaign of 50 targeted micro influencers, minisocial helped Alala increase awareness of their brand and create share-worthy content at scale. minisocial selected relevant micro influencers who can create high-quality user generated content while authentically sharing the Alala brand story with their followers.

The result was a library of fully-licensed assets from creatives around the country which showcase Alala products in the wild. Our two-pronged solution delivered the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.