Ceremonia partnered with minisocial to amplify their hair care products on TikTok and Instagram leading to summer virality.

## creators

### 50

## cumulative following

### 489k

## fully licensed assets

### 50+

## earned media value

### $10,160+

### about

Sephora best seller and Gen Z's favorite haircare brand

### the challenge

Ceremonia turned to minisocial to capitalize on their fast paced growth by quickly scaling up influencer relationships and new content for their own channels.

### our solution

By activating a campaign of 50 targeted micro influencers on TikTok, minisocial helped Ceremonia amplify their brand and create share-worthy content at scale.

Giving creators flexibility with direction and concepts, they allowed creators to lean into their own personal style, create content that felt native, and get a library of content with a ton of variety.

A single activation for Ceremonia, in this case a group of 50 creators on TikTok, garnered over 300,000 views thanks to the power numbers and the algorithm.