minisocial | doordash

DoorDash partnered with minisocial to promote their service and generate UGC (User Generated Content) for use across all marketing channels.

creators

50

cumulative following

412k

fully licensed assets

60+

earned media value

$12,201

about

DoorDash is a technology company that connects users with their favorite restaurants.

the challenge

Without a physical product it can be hard to capture what DoorDash truly offers, UGC gives DoorDash the ability to visually demonstrate their offering #IRL. DoorDash leverages user generated content to populate their organic social presence and beyond.

our solution

By activating a campaign of 50 micro influencers, minisocial helped DoorDash create UGC (user generated content) at scale.

minisocial selected relevant micro influencers who can create high-quality user generated content while authentically sharing the DoorDash brand story with their followers.

The result is library of fully-licensed assets from creatives around the country which showcase DoorDash meals in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.