With a nationwide launch in Target, Everyday Humans partnered with minisocial to amplify the launch across TikTok and create UGC in store.

## creators

### 50

## cumulative following

### 990k

## fully licensed assets

### 100+

## earned media value

### $20,000+

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### about

minisocial partnered with Gen Z favorite sunscreen brand, Everyday Humans to amplify their launch in Target

### the challenge

Driving awareness and sales with a new retail partner can be tough, so Everyday Humans turned to the power of micro influencers, TikTok, and UGC

### our solution

Everyday Humans partnered with minisocial to send creators to their local target to show folks where they can find their favorite sunscreen on shelves. The campaign produced eye-catching UGC and generated over hundreds of thousands of views.