HUM Nutrition partnered with minisocial to promote their hero product lineup and generate UGC (user generated content) for use across their marketing channels.

## creators

### 50

## cumulative following

### 429k

## fully licensed assets

### 65+

## earned media value

### $10,040

### about

HUM Nutrition is a consumer packaged goods wellness brand featuring an all-natural line of vitamins and supplements helping people look their best from the inside out.

### the challenge

With loads of studio content, HUM Nutrition wanted to mix up their creative and source high-quality UGC to showcase their products in real life context. HUM Nutrition now leverages user generated content on their organic social presence and beyond.

### our solution

By activating a campaign of 50 targeted micro influencers, minisocial helped HUM Nutrition increase awareness of their brand and create share-worthy content at scale.

minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing HUM Nutrition’s brand story with their followers.

The result was a library of fully licensed assets from creatives around the country which showcase HUM Nutrition products in the wild. Our two-pronged solution delivered the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

## we'd love to hear from you

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