Hydrant partnered with minisocial to generate photo and video assets featuring their product lineup for use across their marketing channels.

## creators

### 25

## cumulative following

### 218k

## fully licensed assets

### 35+

## earned media value

### $4,914

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### about

Rapid hydration anytime, anywhere.

### the challenge

Hydrant needs fresh content regularly to showcase their products in the hands of real customers, after updating their packaging they wanted a refresh of their UGC.

### our solution

By activating a cohort of 25 influencers minisocial helped Hydrant amplify their products and create share-worthy content at scale. minisocial selects relevant micro influencers who created high-quality user generated content while authentically sharing what they love about Hydrant with their followers. The result is a library of fully-licensed assets from creatives across the country that showcase Hydrant's products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

## we'd love to hear from you

get in touch

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Olipop is a new kind of soda that is packed full of good-for-you ingredients.](https://minisocial.com/case/olipop)

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**Hilma****Direct-to-Consumer Natural Remedies** \
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Hilma is a direct-to-consumer natural remedies brand.](https://minisocial.com/case/hilma)

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**Jot****The purest coffee concentrate in the world** \
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Jot has perfected the art of extracting the best of every coffee bean into a liquid 20x more concentrated than traditional coffee. Their Ultra Coffee is the purest kind of coffee concentrate](https://minisocial.com/case/jot)

## want to get started?

let's make something awesome together

[start a campaign](https://app.minisocial.com/brand/brief-builder)