Imperfect Foods partnered with minisocial to produce high-performing, UGC-style content for their acquisition pipelines.

## creators

### 100

## cumulative following

### 574k

## fully licensed assets

### 150+

## earned media value

### $8,943

### about

Imperfect Foods partnered with minisocial to produce scaleable UGC-style content with a laser focus on content for their acquisition channels.

### the challenge

Imperfect Foods has a powerful mission and a great offering. With so much to say it can be hard to fit all of it into a traditional ad. With the team testing and iterating on new concepts daily, Imperfect Foods needs a constant stream of new and engaging content to power their organic and paid marketing channels.

### our solution

By partnering Imperfect Food with a group of micro-influencer creators, minisocial helped them create dozens of video assets with their messaging points and product front and center.

## related case studies

**Mosaic Foods** **Healthy Frozen Food Delivery** 
 Mosaic Foods delivers plant-based, hand-cooked frozen meals to your doorstep](https://minisocial.com/case/mosaic-foods)

[**Spotlight Oral Care** **Oral Care Created by Dentists** 
 Teeth whitening and oral care products created by dentists.](https://minisocial.com/case/spotlight)

**Jot** **The purest coffee concentrate in the world** 
 Jot has perfected the art of extracting the best of every coffee bean into a liquid 20x more concentrated than traditional coffee. Their Ultra Coffee is the purest kind of coffee concentrate](https://minisocial.com/case/jot)

## want to get started?

let's make something awesome together

[start a campaign](https://app.minisocial.com/brand/brief-builder)