minisocial | joja

JOJA partnered with minisocial to produce creator-made videos for use across marketing channels.

creators

25

cumulative following

411k

fully licensed assets

50+

earned media value

6,381

about

female-founded activewear brand JOJA was looking for lifestyle and testimonial videos from creators

the challenge

JOJA was looking for content creators who could create content that aligns closely with their brand and style. A library of on-brand, fully-licensed content is extremely valuable but the process takes bandwidth away from other projects.

our solution

The team at JOJA turned to minisocial to find the right creators, with the right style & audience who produced assets that felt like the team at JOJA had created themselves. The result is a library of fully-licensed assets with curated content that feels native to JOJA’s audience and a group of posts from micro influencers who fit in perfectly with JOJA’s superfans.