JOJA partnered with minisocial to produce creator-made videos for use across marketing channels.

## creators

### 25

## cumulative following

### 411k

## fully licensed assets

### 50+

## earned media value

### 6,381

### about

female-founded activewear brand JOJA was looking for lifestyle and testimonial videos from creators

### the challenge

JOJA was looking for content creators who could create content that aligns closely with their brand and style. A library of on-brand, fully-licensed content is extremely valuable but the process takes bandwidth away from other projects.

### our solution

The team at JOJA turned to minisocial to find the right creators, with the right style & audience who produced assets that felt like the team at JOJA had created themselves. The result is a library of fully-licensed assets with curated content that feels native to JOJA’s audience and a group of posts from micro influencers who fit in perfectly with JOJA’s superfans.