minisocial | journee collection

Journee Collection was looking to create a wide variety of content with their diverse range of shoes.

creators

50

cumulative following

548k

fully licensed assets

100+

earned media value

$7,093

about

Journee Collection has over 700 styles of footwear for women.

the challenge

With a wide assortment of products, Journee Collection needs a streamlined way to produce a large library of content that powers their marketing channels, with organic social top of mind.

our solution

By activating a campaign with 50 micro influencers, minisocial was able to help Journee Collection produce 100+ fully licensed UGC assets featuring their product in the hands of real people. The social media posts associated with the campaign generated an EMV of $7,093.

minisocial hand-picks relevant micro influencers who can create high-quality user generated content while authentically sharing Journee Collection's products.