minisocial | madegood
Project type: Pro
Canadian Creators for MadeGood's Summer Snacks.
creators
10
cumulative following
98k
fully licensed assets
10+
earned media value
$4,800
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about
MadeGood is a Canadian-based brand with a strong footprint in many stores across the US and Canada.
the challenge
MadeGood has a variety of products from afternoon snacks to morning bites and they need content featuring it all. For this project with minisocial they wanted to focus on their footprint in Canada.
our solution
Partnering MadeGood with 10 creators in both the food/bev and lifestyle categories they were able to gather videos showcasing their snacks in homes across the country.
Our creators called out main talking points like the product being made with ingredients local to Canada and captured content of the snacks in the wild.
This resulted in videos fully-licensed to MadeGood for use on ads, organic social and beyond.
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