MEIA is a backpack designed for multifaceted women, created by women. They partnered with minisocial to showcase the unique aspects of their backpack.

## creators

### 25

## cumulative following

### 257k

## fully licensed assets

### 30+

## earned media value

### $6,789

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### about

MEIA is a backpack designed for multifaceted women, they partnered with minisocial to show the in's and out's of their product

### the challenge

MEIA wanted to partner with micro influencer creators to create testimonial style videos with each creator bringing their own story to the table for how they would personally use their backpack

### our solution

minisocial partnered MEIA with 25 micro influencers who shared the brands key messaging points in an authentic way by bringing their own personal needs into the story.

MEIA was able to gather 25+ videos that they went on to leverage across their homepage as social proof, on organic social, and even in emails.

## we'd love to hear from you

get in touch

## related case studies

**WYR**  
Elevated essentials brand WYR partnered with minisocial to gather testimonial videos of menswear creators in their high-performance shirts](https://minisocial.com/case/wyr)

**Alala**  
Alala is a women-led, women-run luxury athleisure brand](https://minisocial.com/case/alala-tiktok)

**Felix Gray**  
Felix Gray sells hard-working, high-quality, blue light glasses and turned to minisocial to produce UGC videos for their growth channels](https://minisocial.com/case/felix-gray)

## want to get started?

let's make something awesome together

[start a campaign](https://app.minisocial.com/brand/brief-builder)