To help amplify the launch of their new plastic free deodorant line and create user generated content featuring their new product, Native partnered with minisocial.

By activating a cohort of 50 micro influencer creators with a cumulative following of 548k, minisocial helped Native generate 100+ fully-licensed UGC assets, and posts with an EMV of $10,793.

## creators

### 50

## cumulative following

### 548k

## fully licensed assets

### 100+

## earned media value

### $10,793

### about

Native is a direct-to-consumer deodorant and personal care brand.

### the challenge

With the launch of their plastic free line around the corner, Native needed to quickly spin up a new project to produce user generated content assets featuring their new products that they could leverage on organic social, email, acquisition, and their website.

### our solution

By activating a campaign with 50 micro influencers, minisocial was able to help Native produce 100+ fully-licensed UGC assets featuring their product in the hands of real people. The social media posts associated with the campaign generated an EMV of $10,793.

minisocial hand-picks relevant micro influencers who can create high-quality user generated content while authentically sharing the Native brand story with their followers.

The result is a library of fully-licensed assets from creatives around the country which showcase Native products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.