PetFriendly partnered with minisocial to generate UGC featuring their monthly box full of dog health products.

## creators

### 50

## cumulative following

### 425k

## fully licensed assets

### 100+

## earned media value

### $4,773

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### about

PetFriendly is a monthly wellness subscription box for dogs.

### the challenge

PetFriendly wanted to produce UGC featuring their boxes and have their products used by real pet lovers across the nation.

### our solution

By activating a campaign of 50 targeted micro influencers, minisocial helped PetFriendly increase awareness of their brand and create share-worthy content at scale. minisocial hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes PetFriendly special with their own audience.

The result is a library of fully-licensed assets from creatives who showcase the monthly boxes in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.