Spotlight Oral Care partnered with minisocial to amplify their Teeth Whitening Pen on TikTok and create demo videos featuring the product.

## creators

### 50

## cumulative following

### 548k

## fully licensed assets

### 50+

## earned media value

### $30,000+

### about

Teeth whitening and oral care products created by dentists.

### the challenge

Already active on TikTok, Spotlight Oral Care wanted to ramp up reach and engagement while generating custom video content to leverage on their channel.

### our solution

By activating a campaign of 50 targeted micro influencers on TikTok, minisocial helped Spotlight Oral Care amplify their brand and create share-worthy content at scale.

minisocial selected relevant micro influencers who created high-quality user generated TikTok content that showcased their teeth whitening pen in action.

The result is a library of fully-licensed assets from creatives that showcases Spotlight's Teeth Whitening Pen in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching, or in this case, exceeding performance in terms of views, engagement, and EMV.

A single activation for Spotlight, in this case a group of 50 creators on TikTok, garnered over 6 million views thanks to the power of a solid concept and the virality of TikTok.