minisocial | vessi

Vessi partnered with minisocial to produce user generated content featuring their newly launched shoe collection, Cityscape, for use across their marketing channels.

creators

50

cumulative following

342k

fully licensed assets

75+

earned media value

$13,358

about

Vessi is a direct-to-consumer shoe brand.

the challenge

Vessi Footwear launched Cityspace, a 100% waterproof knit sneaker and wanted to showcase the waterproof feature in action. Vessi leverages user generated content on their organic social presence and beyond.

our solution

By activating a cohort of 50 micro influencer creators with a cumulative following of 342k, minisocial helped Vessi generate 75+ fully-licensed UGC assets, and posts with an EMV of $13,358.