Vessi partnered with minisocial to produce user generated content featuring their newly launched shoe collection, Cityscape, for use across their marketing channels.

## creators

### 50

## cumulative following

### 342k

## fully licensed assets

### 75+

## earned media value

### $13,358

### about

Vessi is a direct-to-consumer shoe brand.

### the challenge

Vessi Footwear launched Cityspace, a 100% waterproof knit sneaker and wanted to showcase the waterproof feature in action. Vessi leverages user generated content on their organic social presence and beyond.

### our solution

By activating a cohort of 50 micro influencer creators with a cumulative following of 342k, minisocial helped Vessi generate 75+ fully-licensed UGC assets, and posts with an EMV of $13,358.